In one of my smartest moves of all time, I recently enrolled in Marie Forleo's B-school. If you know Marie, you're gasping and saying, "OMG Carol, I LOVE Marie". If you don't know her you can check out her website here and sign up for her weekly updates. She's a true inspiration. I cannot fathom how much new business information I have been cramming into this little brain. I am overwhelmed and overjoyed by all my new business skills.
Since so many of you reading are also running online businesses I thought it would be useful to share the books I've been reading lately. These aren't so much required reading as recommended reading but who am I to turn down an opportunity to read. It always feels like I'm cheating to be reading a book and then calling it work. "Honey, can you take the kids to school?" "Sorry I can't. I'm reading". You can't do that when you're reading the latest copy of Vanity Fair but you sure can when it's a business book.
1. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne
It's all about reconstructing market boundaries. What the heck does that mean? It's about figuring out what the competition is doing and then creating a business doing something different that will make you unique. Create an ocean of opportunity where there is no competition.
**I would suggest buying a paper copy of this book. I downloaded a copy and found that I constantly wanted to flip back and forth between pages and chapters which is a bit more frustrating on an e-reader.
2. Now Find Your Strengths - Marcus Buckingham & Donald O. Clifton
Another unique perspective on both business and self. It centres around the idea that you can crush it in business if you focus on your strengths. Sounds logical, right? There's an online StrengthFinder profile which helps you to pinpoint exactly what your strengths are. Instead of trying to fix our weaknesses this book guides you to excel using only your strengths.
3. The $100 Startup - Chris Guillebeau
A collection of stories about unexpected entrepreneurs. These entrepreneurs all began with few resources, little money and often no experience. All have grown into success stories earning a living doing what they want to do. A great inspiration if you're thinking of doing it on your own.
So that's the stuff that I've been reading lately. I'll share more of my good reads in a future post but that should keep you busy for a while. If you've got a good business book, share it with me in the comments. I need more excuses to get out of doing things I don't want to do, like cooking dinner or doing laundry or....